OUR Journey
2021 – Entered the Lab
Our story began in the English countryside, where we spent over two years perfecting skincare-infused eyeshadow formulas. From lab visits to testing over 100 samples, our mission was clear: to create luxury colours that care for your skin. Each palette was designed for women who dream, aspire, and create their own iconic moments every day.
2023 – Launching with Purpose
Arooba Beauty officially launched in the UAE with two palettes designed to simplify glam and encourage self-expression; Polished Princess & Desert Goddess. We closed the year with Majestic Queen - a rich, regal palette made for dramatic moments and elevated occasions.
2024 – Making Moves
This year marked a period of exciting growth and recognition for Arooba Beauty. We entered the UK market and were proudly featured in Vogue Arabia, Harper's Bazaar, and BeautyMatter, who spotlighted us as a regional brand competing on a global stage. The launch of our bold Extrovert Visionnaire palette made headlines for its vibrant, wearable colours and artistry-driven textures.
We connected with our community through a series of immersive moments from our first influencer event in Dubai to the vibrant Extrovert Visionnaire launch event at Townhouse in London. At Beautyworld Middle East, we debuted the Arooba Makeup Show: a high-energy celebration of live artistry and fashion-forward beauty. The year closed on a festive note with our Dubai holiday pop-up and a Christmas campaign designed around curated, meaningful gifting.
2025 – A Landmark Moment
Arooba Beauty made its retail debut in Saudi Arabia with the launch at Six Senses Spa, Southern Dunes - bringing clean glam to a destination rooted in wellness and luxury. Our campaign storytelling also deepened this year. The Ramadan Desert Campaign celebrated rituals, sisterhood, and soulful beauty, while Iconic Beauty, Every Moment, launched for our second anniversary, spotlighted regional MUAS and everyday self-expression through bold, artistic beauty.
What's Next....
New colours, new textures, and new ways to express your inner icon- coming soon.
FOLLOW US @AROOBABEAUTY AS WE CONTINUE THE JOURNEY.
A MOMENT WE WON'T FORGET
DURING OUR FIRST LAB VISIT, WE ACCIDENTALLY DROPPED A FULL TRAY OF PIGMENT TESTERS... ONLY TO DISCOVER ONE OF THE MOST BEAUTIFUL BLENDS BY PURE CHANCE. THAT ACCIDENTAL SHADE, NOW CALLED PARIS, LATER MADE IT INTO POLISHED PRINCESS. SOMETIMES MAGIC IS MESSY.
OUR FOUNDER, OUR STORY
WATCH THE JOURNEY OF AROOBA ANWAR -
FROM BEAUTY DREAMER TO FOUNDER OF A CLEAN GLAM BRAND REDEFINING EYE MAKEUP. DISCOVER WHAT INSPIRED HER TO BUILD AROOBA BEAUTY, HOW OUR PALETTES CAME TO LIFE, AND WHY COLOUR, SKINCARE, AND EMPOWERMENT ARE AT THE HEART OF IT ALL.
WELCOME, BEAUTY ICON
I STARTED AROOBA BEAUTY TO CREATE MORE THAN MAKEUP-IT'S A CELEBRATION OF CONFIDENCE, SELF-EXPRESSION, AND EVERYDAY ARTISTRY. INSPIRED BY YEARS OF RESEARCH, CHILDHOOD MEMORIES, AND A DEEP LOVE FOR BEAUTY, THIS BRAND IS MY WAY OF SHARING EMPOWERMENT THROUGH COLOUR. MAKE UP AN ICON.
WITH LOVE,
OUR COMMUNITY
AROOBA BEAUTY IS MORE THAN A BRAND - IT'S A MOVEMENT. MAKEUP IS YOUR RITUAL, YOUR LANGUAGE, AND YOUR STORY. TOGETHER, WE ARE NOT JUST WEARING MAKEUP - WE'RE MAKING UP AN ICON
Your Looks
@anny.isl in a glittering glam eye look with Desert Goddess
@nadineyounes working her magic with Desert Goddess
@abs.benson in a red carpet glam with Polished Princess at a masterclass
@sulu_mua.dxb goes bold at our Beautyworld Makeup Show with Majestic Queen
@byhanadi stuns a pastel purple with Extrovert Visionnaire
Campaign photoshoot in Greece with Extrovert Visionnaire
@anny.isl in a glittering glam eye look with Desert Goddess
@nadineyounes working her magic with Desert Goddess
@abs.benson in a red carpet glam with Polished Princess at a masterclass
@sulu_mua.dxb goes bold at our Beautyworld Makeup Show with Majestic Queen
@byhanadi stuns a pastel purple with Extrovert Visionnaire
Campaign photoshoot in Greece with Extrovert Visionnaire
Your Words
Your Glam in Action
