Speaking at Beautyworld Saudi Arabia
Attending Beautyworld Saudi Arabia as a speaker was an incredible experience — one that truly reminded me why I started Arooba Beauty. The moment I walked onto the stage, I could feel the energy in the room. We spoke about my journey — from entering the labs in 2021 to launching in retail and growing across the Middle East — and how clean, expressive glam became the heart of everything we create. The audience was so engaged and open; we explored beauty across cultures, the clean makeup shift in the KSA market, and how Middle Eastern women continue to shape global trends.
What made it even more special was how comfortable and welcome I felt — it wasn’t just a talk, it was a shared moment. The questions, the curiosity, the conversations after — it all reminded me that beauty here is deeply personal, evolving, and full of intention. I was also able to introduce our palettes, share product insights, and hear how women in the region are looking for pigment, performance, and skincare benefits — all in one. The feedback, excitement, and support left me incredibly inspired and grateful to be part of this growing beauty landscape.
Connection, Culture, and Clean Glam
One of the most meaningful parts of Beautyworld Saudi Arabia was the opportunity to connect — not just as a brand founder, but as a beauty lover among others who share the same passion. I met amazing influencers, content creators, and makeup artists from across the region, many of whom I’ve followed and admired from afar. There was something really powerful about talking face-to-face, exchanging thoughts on product textures, application techniques, and what beauty means in a cultural context. I also got to see how artists and creators envision the palettes in their own work — from bridal looks to bold editorial glam. For me, that’s what makes these moments so iconic: the exchange of creativity, the inspiration that flows both ways. Beauty in this region is expressive, bold, deeply tied to self-respect and celebration — and I left feeling more connected than ever to the heart of why I do what I do.
Riyadh Moments: Glam, Food & Future Plans
Beyond the event itself, Riyadh was an unforgettable experience. There’s a rhythm to the city that feels both modern and deeply rooted in tradition — and I loved every part of it. The food alone deserves its own diary entry: from perfectly spiced kabsa to sweet date treats, elegant coffee presentations and snacks — I tried it all. I spent time exploring the malls (which, let’s be honest, are exceptional), walking through stores with the kind of bold, glamorous displays that reflect the Saudi love for luxury and style. Shopping in Riyadh is a cultural experience in itself — beauty counters were buzzing, fragrance aisles were filled with opulence, and you can really see how consumers here embrace individuality through detail. I even managed to squeeze in a few quiet moments — sitting in cafés, people-watching, soaking it all in. There's something about Riyadh that leaves you wanting to come back before you’ve even left. I can't wait to return — not just to continue building relationships and growing Arooba Beauty in the region, but to keep learning, experiencing, and celebrating everything this vibrant market represents.
To all our beauty lovers in KSA — you can shop our palettes online at aroobabeauty.com and make every moment iconic.