The Middle Eastern beauty market is undergoing a remarkable transformation, with clean beauty trends and local brands gaining significant traction. In a recent comprehensive report by BeautyMatter on the Middle Eastern market, Arooba Beauty was proudly recognised among the regional brands competing with international giants. Below, we summarise some key findings from this insightful report, highlighting the exciting developments shaping the beauty landscape in this dynamic region.
Market Overview
- The beauty and personal care market in the broader Middle East and North Africa (MENA) region is valued at over $46 billion and is projected to reach around $60 billion by 2025, according to Euromonitor International.
- The region boasts one of the highest per capita spends on beauty and personal grooming globally, at $247.
Arooba Beauty: A Rising Star in the Middle East
Source: BeautyMatter Middle Eastern Beauty Market Report 2024
We're thrilled to announce that Arooba Beauty has been featured in BeautyMatter's report as one of the regional brands making waves in the Middle Eastern beauty market.
Arooba is a makeup brand that was founded in the UAE and made in the UK. The brand’s mission is clean, cruelty-free, vegan makeup that celebrates authenticity and empowers the wearer. Its flagship line includes a range of eyeshadow palettes in innovative, lightweight, long-lasting formulas.
The Clean Beauty Revolution
Source: BeautyMatter Middle Eastern Beauty Market Report 2024
The clean beauty industry in the six Gulf Cooperation Council (GCC) nations is projected to be worth $2.6 billion by 2025. The Middle East is witnessing a surge in demand for clean and conscious beauty products. Here's what's driving this trend:
- Growing Awareness: Middle Eastern consumers are increasingly seeking products with transparent formulations and sustainable practices.
- Health-Conscious Choices: There's a shift towards products that are not only effective but also safe for long-term use.
- Natural Ingredients: Brands incorporating traditional Middle Eastern ingredients are gaining popularity.
- Eco-Friendly Packaging: Sustainable packaging solutions are becoming a key factor in purchasing decisions.
Eye Makeup Trends Taking the Middle East by Storm
Source: BeautyMatter Middle Eastern Beauty Market Report 2024
Eye makeup continues to be a focal point in Middle Eastern beauty routines. Women in the Gulf region have an average monthly spend of $63 on makeup and $52 on skincare. Here are the hottest trends:
- Bold Brows: Well-defined, arched, and dark eyebrows are a staple of Middle Eastern beauty.
- Dramatic Eyes: Large, almond-shaped eyes are emphasised with techniques like cut creases and smoky effects.
- Glitter and Metallics: Shimmery and metallic eyeshadows are popular for both day and night looks.
- Colourful Eyeliners: Vibrant eyeliner colours are being used to create unique and eye-catching looks.
- Long Lashes: False lashes and volumizing mascaras are essential for achieving the desired eye-opening effect.
The Future of Beauty in the Middle East
E-commerce in the region is projected to reach $50 billion by 2025, according to Statista. The Middle East-North African overall wellness economy is the world's second-fastest regional wellness growth leader, worth $145.4 billion in 2022.
As the Middle Eastern beauty market continues to evolve, we can expect:
- Increased focus on inclusivity and diversity in product ranges
- More homegrown brands entering the market with innovative offerings
- A blend of traditional beauty rituals with modern technology
- Growing importance of digital platforms and e-commerce in beauty retail
The Middle Eastern beauty market is a hotbed of innovation, with clean beauty and eye makeup trends leading the charge. As Arooba Beauty continues to make its mark in this exciting landscape, we're proud to be part of the movement towards more conscious, empowering, and authentic beauty choices. Stay tuned for more updates as we continue to grow and evolve in this dynamic market! Follow us @aroobabeauty
You can download the complete report here