TWO YEARS OF ICONIC BEAUTY
A journey of colour, community, and clean glam
We’ve officially turned two, and what an incredible journey it’s been. From our first lab samples to international press features, Arooba Beauty has always been about more than just makeup. It’s a story of bold colours, clean formulations, and the women who bring them to life.
To mark the milestone, we’ve refreshed our website with a new look and features that celebrate you; our growing community of artists, dreamers, and icons.
Here’s a look back at how it all began, and where we’re headed next!
2021 – ENTERED THE LABS
Our journey began in the English countryside. With a clear vision and over 100 lab samples, we spent two years perfecting our signature formulas — merging high-performance pigments with skincare-infused ingredients. Every palette was designed to care for your skin and inspire your most iconic looks.
2023 – LAUNCHING WITH PURPOSE
Arooba Beauty officially launched in the UAE with two standout palettes: Polished Princess and Desert Goddess. Built for wearable glam and cultural inspiration, our palettes quickly found their place in vanities across the region. We ended the year with Majestic Queen — a rich, regal palette for statement looks and elevated occasions.
2024 – MAKING MOVES
This was the year of momentum. We entered the UK market and gained recognition from Vogue Arabia, BeautyMatter, and Harper’s Bazaar. Our bold Extrovert Visionnaire palette became an instant hit, and we hosted community events in both Dubai and London.
From Beautyworld Middle East to Townhouse London, Arooba Beauty made its mark through masterclasses, pop-ups, and unforgettable artistry.
2025 – A LANDMARK MOMENT
We started the year with a major milestone — our first retail launch at Six Senses Spa, Southern Dunes, Saudi Arabia. With wellness and luxury at its heart, this partnership marked a new chapter in clean beauty retail.
Our campaigns also grew deeper and more meaningful — from the soulful Ramadan Desert Campaign to the bold new direction of “Iconic Beauty, Every Moment”, bringing together influencers and MUAs to celebrate daily glam and creative expression.
We’re just getting started.
Explore our new look, discover your perfect palette, and join us as we continue redefining eye makeup — the Arooba way.