A Matcha Moment to Remember: The Arooba Beauty x Dips Café Pop-Up
Four days, one iconic drink, and countless radiant faces later, we’re still smiling from the energy at our first-ever café pop-up in Dubai. From July 10–13, Arooba Beauty took over a corner of Dips Café in Jumeirah to present the Arooba Experience and what a beautiful experience it turned out to be.
Introducing: The Arooba Matcha
The star of the show? Our limited-edition Arooba Matcha - a refreshing summer blend of matcha, creamy coconut milk, and a juicy hint of peach. Designed to echo the earthy elegance of our Desert Goddess palette, the drink became a fast favourite with café-goers and beauty lovers alike.
We loved seeing your stories and posts - the Arooba Matcha was tagged, toasted, and taste-tested all weekend long.
The Arooba Experience, In Real Life
This wasn’t just a café moment, it was a full beauty-meets-lifestyle immersion. Visitors were treated to:
- A first look (and feel!) of our palettes in person
- Exclusive Arooba gifts with their cafe order
- A warm welcome by the Arooba team, sharing the brand story in an intimate, relaxed setting
It was incredibly special to meet some of our online community in real life; hearing what shades you’ve loved, what looks you’re recreating, and watching our colours come alive on you.
Matcha, But Make It a Meal
Let’s not forget the Dips Café menu - fresh, flavourful, and the perfect pairing to our matcha moment. Some of our team favourites?
Quinoa Salad: light, nourishing, and beautifully plated
Milk Toast: a sweet indulgence to match the summer sun
And of course, the Arooba Matcha - sipped morning through evening!
Looking Back (And Ahead)
This pop-up wasn’t just a marketing moment; it was a community celebration. Seeing the Arooba universe meet real life, and being part of your summer rituals, reminded us exactly why we do what we do.
If you were there, thank you. And if you missed it? Don’t worry - we’re brewing something special for the UK next!