BE ICONIC
A FRESH BEGINNING | BEAUTY RESOLUTIONS TO SHINE...
Welcome back, Beauty Icons! As we step into 2024, there's an unmistakable sense of excitement in the air. After a rejuvenating festive break, the Arooba Beauty team is back in...
A FRESH BEGINNING | BEAUTY RESOLUTIONS TO SHINE...
Welcome back, Beauty Icons! As we step into 2024, there's an unmistakable sense of excitement in the air. After a rejuvenating festive break, the Arooba Beauty team is back in...
FESTIVE EXTRAVAGANZA | LUXURY GIFTS, SELF-CARE ...
The holidays, my favourite time of the year, are marked by precious moments with family, vacations, and indulgent gift shopping, both for myself and my loved ones. As the festive...
FESTIVE EXTRAVAGANZA | LUXURY GIFTS, SELF-CARE ...
The holidays, my favourite time of the year, are marked by precious moments with family, vacations, and indulgent gift shopping, both for myself and my loved ones. As the festive...
MAKEUP MASTERCLASS WITH JHAJHA | MAJESTIC QUEEN
An eyeshadow palette earns its stripes when it graces the skilled hands of a makeup maestro. So, I sat down with the incredible Jhajha, my dear friend, to capture his...
MAKEUP MASTERCLASS WITH JHAJHA | MAJESTIC QUEEN
An eyeshadow palette earns its stripes when it graces the skilled hands of a makeup maestro. So, I sat down with the incredible Jhajha, my dear friend, to capture his...
THE LEISURELY LUXURY OF READING A MAGAZINE
When your brand is scouted by British Vogue, you fall deeper in love with this iconic magazine. Is it possible to love British Vogue any more? Yes, now there is...
THE LEISURELY LUXURY OF READING A MAGAZINE
When your brand is scouted by British Vogue, you fall deeper in love with this iconic magazine. Is it possible to love British Vogue any more? Yes, now there is...
HOW AI IS TRANSFORMING THE BEAUTY INDUSTRY?
Marie Claire Arabia in conversation with our founder, Arooba Anwar, about how rapidly growing advancement of AI is going to influence the beauty industry. “I was kindly invited by Marie Claire...
HOW AI IS TRANSFORMING THE BEAUTY INDUSTRY?
Marie Claire Arabia in conversation with our founder, Arooba Anwar, about how rapidly growing advancement of AI is going to influence the beauty industry. “I was kindly invited by Marie Claire...
A CONVERSATION WITH AROOBA
In conversation with the founder of the latest vegan and cruelty-free venture, AROOBA Beauty. Economist turned entrepreneur, Arooba shares her brand’s story, what sets her apart from the competitors and...
A CONVERSATION WITH AROOBA
In conversation with the founder of the latest vegan and cruelty-free venture, AROOBA Beauty. Economist turned entrepreneur, Arooba shares her brand’s story, what sets her apart from the competitors and...